Category: Marketing Insights

  • Why Brazil Loved Orkut — And Why It Disappeared

    What Orkut Was Orkut wasn’t just a social network — it was Brazil’s digital hangout. For almost 10 years, millions of Brazilians gathered there to chat, share, join communities, and discover new interests. Even though it shut down in 2014, Orkut changed how Brazilians connect online forever. What Orkut Did Really Well Community Groups Orkut’s…

  • How Weixin Became Part of People’s Everyday Life

    Audience habits, smart design, and cultural connection. If you’ve ever opened an app without thinking — Instagram while waiting in line, Messenger when you wake up — then you already understand how powerful digital habits are. That’s exactly what happened with Weixin (known as WeChat outside China), an all‑in‑one app that quietly slid into people’s…